Are you a Haier stockist?

Haier stockist? Get ready for a surge in activity…

We’ve just unveiled a major multi-million-pound marketing campaign for 2024 says Peter Powell, Account Director Kitchen Distribution

Ranked No.1 Major Appliances Brand for 15 years straight by Euromonitor*, Haier is gearing up with a significant marketing boost for 2024. We’re increasing our media investment by 400%, in a bid to expand brand awareness and engage with new audiences.

The campaign spotlights TV, featuring prominently on Channel 4, SKY, and other mainstream networks. We’ll also hit the big screen with ads running alongside movies like The Fall Guy, Challengers, and Kingdom of the Planet of the Apes.

The campaign's creative theme, "A gesture is a small act that can create an Extraordinary Connection," uses emotional storytelling to highlight our innovative products and AI technology.

As part of the 'Haier Boost' campaign, we’re also continuing our collaboration with celebrity brand ambassador Nisha Katona and other influencers to drive UK awareness.

Beyond TV and cinema, we’re maintaining our 'Always ON' approach with social media and digital ads targeting aspirational and tech-savvy consumers on platforms like Facebook, Instagram, Google, and Taboola. This ensures the Haier name stays top-of-mind all year round.

PR and events remain key to the strategy too, keeping our products like the new ID Series and the X Series 11 washing machine and tumble dryer range in the spotlight.

Additionally, we recently rolled out an intuitive out-of-home advertising campaign across key sites in London, Manchester, and Liverpool. The summer campaign, which ran for two weeks in June ensured our message reached a broad audience – you may well have seen them if you were in the area. 

It’s a substantial investment that highlights our commitment to growth, innovation, and connecting with our target audience – and yours.

(*Source: Euromonitor International Limited; Consumer Appliances 2024, % share of units, 2023 volume sales data)